The Back Story
It all began with a cup of coffee. A close friend of ours roasts organic coffee in San José, Costa Rica, and after one sip, we were hooked. “This is the best coffee I’ve ever had,” we told him. We started buying it in bulk for customer promotions and giveaways–figuring if we loved it, our customers would too (plus it was fun and original). Soon, they were asking for more. And just like that, a fan club was born.
We had unknowingly created a market demand problem! With 83% of American adults drinking coffee, we would guess that upwards of 90% of IT professionals have an affinity for java–having come up through the ranks working nights and weekends to make system changes or being on call. Since IT guys and gals love coffee, especially great coffee, being a purveyor of both IT solutions and coffee seemed like a no-brainer.
If you are interested in trying Taza Amarilla Coffee, (meaning “yellow cup” in Spanish) please let your sales rep know or fill out the form below. We will be sure to send some your way.
